January 18, 2011
Apple Reports First Quarter Results
Apple today announced financial results for its fiscal 2011 first quarter ended December 25, 2010. The Company posted record revenue of $26.74 billion and record net quarterly profit of $6 billion, or $6.43 per diluted share. These results compare to revenue of $15.68 billion and net quarterly profit of $3.38 billion, or $3.67 per diluted share, in the year-ago quarter. Gross margin was 38.5 percent compared to 40.9 percent in the year-ago quarter. International sales accounted for 62 percent of the quarter's revenue. "We had a phenomenal holiday quarter with record Mac, iPhone, and iPad sales," said Steve Jobs, Apple's CEO. "We are firing on all cylinders, and we've got some exciting things in the pipeline for this year, including iPhone 4 on Verizon, which customers can't wait to get their hands on."

January 7, 2011
Mac App Store Downloads Top One Million in First Day
Apple announced today that over one million apps have been downloaded from the Mac App Store in the first day. "We're amazed at the incredible response the Mac App Store is getting," said Steve Jobs, Apple's CEO. "Developers have done a great job bringing apps to the store and users are loving how easy and fun the Mac App Store is."

December 3, 2010
Best Media Apps for iPad
New York Times columnist David Carr writes that iPad "renews the romance of reading," citing media apps like BBC News, New York Post, and Reuters for their effective treatment of content. Carr also commends the Instapaper app for its ability "to archive Web pages for offline reading in an iPad optimized format that makes reading long-form content a pleasure."

November 22, 2010
Apple's iOS 4.2 Available Today for iPad, iPhone, and iPod touch
Apple today announced that iOS 4.2, the latest version of the world's most advanced mobile operating system, is available today for download for iPad, iPhone, and iPod touch. iOS 4.2 brings over 100 new features from iOS 4.0, 4.1, and 4.2 to iPad, including Multitasking, Folders, Unified Inbox, Game Center, AirPlay, and AirPrint. "iOS 4.2 makes the iPad a completely new product, just in time for the holiday season," said Steve Jobs, Apple's CEO. "Once again, the iPad with iOS 4.2 will define the target that other tablets will aspire to, but very few, if any, will ever be able to hit."

June 7, 2010
Apple Presents iPhone 4
Apple today presented the new iPhone 4 featuring FaceTime, which makes the dream of video calling a reality, and Apple's stunning new Retina display, the highest resolution display ever built into a phone, resulting in super crisp text, image, and video. In addition, iPhone 4 features a 5-megapixel camera with LED flash, HD video recording, Apple's A4 processor, a 3-axis gyro, and up to 40 percent longer talk time - in a beautiful all-new design of glass and stainless steel that is the thinnest smartphone in the world. iPhone 4 comes with iOS 4, the newest version of the world's most advanced mobile operating system, which includes over 100 new features and 1500 new APIs for developers.

May 31, 2010
Apple Sells Two Million iPads in Less Than 60 Days
Apple today announced that iPad sales have topped two million in less than 60 days since its launch on April 3. "Customers around the world are experiencing the magic of iPad, and seem to be loving it as much as we do," said Steve Jobs, Apple's CEO. "We appreciate their patience, and are working hard to build enough iPads for everyone."

May 25, 2010
iPad Arrives Friday in Nine More Countries
Beginning Friday, May 28, at 8 a.m. (local time), customers can buy iPad at their favorite Apple Retail Store in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland, or the UK and get free Personal Setup.

April 29, 2010
Thoughts on Flash
In a statement today on Apple.com, Apple CEO Steve Jobs described the company's position on Flash: "I wanted to jot down some of our thoughts on Adobe's Flash products so that customers and critics may better understand why we do not allow Flash on iPhones, iPods and iPads."

April 20, 2010
Apple Reports Second Quarter Results
Apple today announced financial results for its fiscal 2010 second quarter ended March 27, 2010. The Company posted revenue of $13.50 billion and net quarterly profit of $3.07 billion, or $3.33 per diluted share. "We're thrilled to report our best non-holiday quarter ever, with revenues up 49 percent and profits up 90 percent," said Steve Jobs, Apple's CEO. "We've launched our revolutionary new iPad and users are loving it, and we have several more extraordinary products in the pipeline for this year."

April 3, 2010
iPad is Here
Starting today, you can buy a new iPad at your favorite Apple Retail Store or order from the Apple Online Store and have it delivered free to your door. You can also shop the App Store, with more than a thousand apps designed specifically for iPad, including the iWork productivity apps - Keynote, Pages, and Numbers. Or download the free iBooks app to browse thousands of new books at the iBookstore.

January 25, 2010
Apple Reports First Quarter Results
Apple today announced financial results for its fiscal 2010 first quarter ended December 26, 2009. The Company posted revenue of $15.68 billion and a net quarterly profit of $3.38 billion, or $3.67 per diluted share. These results compare to revenue of $11.88 billion and net quarterly profit of $2.26 billion, or $2.50 per diluted share, in the year-ago quarter. Gross margin was 40.9 percent, up from 37.9 percent in the year-ago quarter. International sales accounted for 58 percent of the quarter's revenue.